Canon have been working closely with Aston Martin and Hackett London to provide the ultimate in capture-to-print workflow during a recent advertising campaign photoshoot.

Aston Martin and Hackett London are both prestigious, luxury British brands who take pride in the quality of the products that they manufacture. It was therefore no surprise that they engaged with world renowned fashion, beauty and portrait photographers Clive Booth and Bill Waters who, aided by Canon Europe, delivered a truly best-in-class project to reflect their brand values.

A 12 ink Canon imagePROGRAF PRO-4000 was a key part of the photoshoot, allowing Clive to immediately print captured images and show Hackett the colour-accurate proofs, instilling total confidence as to how good they would look once the finished ‘Look book’ was produced in volume using a Canon C10000VP Digital Press.

To watch the video please click here or on the below image: